Branding Business

Environmental Graphics

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Project Description

When students enter the fifth floor of Sargent Hall at Suffolk University, they immediately know that they are in the Sawyer Business School through the imagry and phrases on the walls, reinforcing the school's brand messaging.

  • a closeup of skyscrapers in Boston with the phrase 'Let's Get to Business' on the wall
  • view of the Boston Skyline as entering over the Zakim Bridge with the phrase 'Pathways to Purpose' on the wall
  • a closeup of the Massachusetts States House and text identifying the Moakley Center for Public Management on the wall

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© Denise Lang 2022

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